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SMELL CINEMA (Smell o Vision) [movies of the future] |
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Avatar may be opening the door to mainstream 3D movies, but a Korean cinema is adding an extra dimension, making to 4D. The 4D screening adds to the experience moving seats, smells of explosives, sprinkling water, laser lights and wind, according to Variety. The added cost to attend such a show more than doubles to the U.S. equivalent of $15.80. (An average ticket in Korea costs $6.90.) While the added sensual experience wasn't a part of James Cameron's vision, the Korean division of Fox have been working it since last summer. "We (started to) prepared the 'Avatar' 4D ride last summer," says Tom Oh of 20th Century Fox Korea. Avatar in 4D is being shown in Korea's leading multiplex chain, CJ-CGV, and has shown more than 10 different 4D-enhanced films over the last year. "There is no 4D theater like ours around the world. CGV's 4D plex is the first in the world that fully offers five-sense experiences with a movie title," says Kim Daehee, publicity manager of CJ-CGV.
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'Smellovision' for Japan cinema Screenings of Colin Farrell's latest film will be accompanied by a series of smells at a cinema in Japan. Seven fragrances will waft from machines under back row seats during historical adventure The New World. A floral smell will accompany love scenes, with a mixture of peppermint and rosemary for tear-jerking moments. Cinemas across the country will be able to download programmes to control various sequences of fragrances for other upcoming films. Relaxation The company who makes the fragrance-emitting machines launched a service for Japanese homes last year. The home version of the equipment costing £510 was designed to provide aromatherapy during work or horoscope readings. The machines have to be topped up with fragrant liquids which create the scents. A globe-shaped version of the machine for computer users is also manufactured, which emits fragrances depending on mood. It can be used to provide relaxation before bedtime or to keep the user alert if they are working late at night. In The New World, Farell plays American colonial leader John Smith, said to have been saved from execution by North American Indian princess Pocahontas.
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